Blog Eight 6th April 2008

The stress on having a universal language form began to emerge in the early constructivist movements. As a result the Isotope movement arose, and created the set of conventions to formalize the use of a pictorial language. The development of this universal visual language was one of the most important innovations in informational design of the 20th century. I feel like this was one of the most important developments of that time because graphic design is based on effectively communicating to your audiences through the use of of understood visual language. Without having a set standardized universal icons, we would not be able to have globalized ad campaigns and agencies. Communications would stop inside a country and creative exchanges might not be the same. Other topics and movements that were addressed in this lecture were international style of typography, modernism and the Swiss and NY schools of design. Another interesting topic of the lecture was the discussion of Swiss design and seeing Brockman works.